LiveXLive is now overseeing Battle of the Platforms’ $6.5 million to $10 million in revenue from pay-per-view sales and sponsorships, sources say. The event was broadcast as “Social Gloves” on LiveXLive, and lawyers are now coming after the company trying to get paid. Hall previously claimed to have a $5 million guarantee, plus a 4% cut of the PPV, but he ended up as one of the many competitors who have yet to get paid. Among these key investors are Brooklyn Nets superstar James Harden and “at least one other” fellow NBA player that was unnamed. The show had a pretty steep $50 PPV price, and due to very large production costs, it was said to have needed 500,000 buys just to break even.Īccording to a report from Billboard, the event cost a whopping $20 million to produce and ended up losing “at least $10 million.” Now fighters and investors are still struggling to get paid. While the competitors had sizable followings, the event reportedly ended up just selling 135,000 pay-per-views. While many are trying to capitalize on the recent wave of Celebrity Boxing events, the YouTubers vs Tiktokers event last June has flopped miserably.ĭubbed as Social Gloves: The Battle of the Platforms, the show was headlined by YouTuber Austin McBroom and TikTok star Bryce Hall, and it also had performances from DJ Khaled, Migos and Lil Baby.
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